South by Southwest Music Conference & Festival Began March 17–Are You There?

South by Southwest (SXSW) Music Conference & Festival Begins March 17 How to improve the troubled global music industry is the focus as artists and professionals gather in Austin, Texas for SXSW to discuss the past, present and future of their trade while experiencing performances from more than nineteen hundred musical acts from around the world from Wednesday, March 17 through Sunday, March 21, 2010.

The 2010 SXSW Music Conference held at the Austin Convention Center will feature more than one hundred and sixty conference events and more than five hundred confirmed speakers. The daytime program of presentations is a core component of the event which covers business and creative issues in music.

Highlights will include: Smokey Robinson’s Keynote Interview on Thursday, March 18 at 10:30 a.m.

SXSW Interviews on Wednesday, March 17 featuring Cheap Trick and Lemmy Kilmeister of Motorhead Saturday, March 21 with cult band Death.

This year’s panels include: ‘Nerdcore 101’ with MC Frontalot

‘Latin Music On The Global Stage’ with Gustavo Santolalla

‘Performing Arts: New Frontier for Live Acts?’ with DJ Spooky (Paul Miller)

‘Case Study: “New Moon”‘ with Anya Marina

‘Music and the Revolution’ with Wayne Kramer and Country Joe McDonald

‘Miles Davis – Bitches Brew 40th Anniversary Tribute’ with Lenny White

‘Meet the New Soul – Same as the Old Soul?’ with Al Kooper

‘Elvis at 75’ with Raul Malo and James Burton

‘I Never Travel Far Without a Little Big Star’ with Jody Stephens and Andy Hummel (Big Star)

‘The Cultural Significance of Direct-to-Fan Marketing’ with John Doe

In addition, seven hour-long ‘Quickies Sessions’ will be offered on a different aspect of the music business including ‘Branding, Marketing and Publicity,’ ‘Publishers and Performance Rights Organizations,’ ‘Music Supervisors,’ ‘Managers,’ ‘Artists,’ ‘In The Studio,” and ‘Live Show.”

Rounding out the conference are Demo Listening sessions that offer registrants a chance to see how music is reviewed and reacted to by representatives from labels, venues, radio and the press; and the Mentor Program that offers registrants ten minute meetings with panelists and industry pros.

For a complete list of panel topics, descriptions and speakers, access the SXSW website at

The SXSW Trade Show Exhibition, also in the convention center will host an array of events and exhibitors. The three day music trade show which will be held from Wednesday, March 17 – Friday, March 19 offers a unique opportunity for the showcasing bands and thousands of other industry professionals to meet in one-on-one scenarios and exchange information. Participating organizations from around the world including Australia, Brazil, Canada, Finland, France, Germany, Ireland, Japan, New Zealand, Singapore, The Netherlands, UK – England, UK- Scotland, and from every corner of the United States will be on hand to aid in broadening careers for both American and international bands and companies.

International Speed Dating Sessions provide an opportunity to meet delegates from around the world with up to nine different sessions, each belonging to one country or pairing of countries with ten delegates for each session. The Indie Village makes it possible for you to network, meet with and learn about thirty five of the nation’s Indie Labels. A complete list of Exhibition participants with full web pages and direct links to each company is available at

Also taking place in the convention center is StudioSX, The Day Stage Cafe, Gear Alley Expo and Performance Stage, and the South By Bookstore. The newest attraction this year is Gear Alley Expo and Performance Stage where showcasing artists and registrants will have the opportunity to check out the newest gear from the world’s top manufacturers.

In addition, the performance stage will offer the chance to really test out the equipment on a fully rigged stage. StudioSX, presented by, is where high profile music industry professionals will be interviewed in front of an audience.

The Music Day Stage Café presented by SESAC is a favorite place to enjoy performances from showcasing artists, grab a drink and relax. This year, SXSW has partnered with seven radio stations including KCRW, KEXP, KUT, KXT, WXPN, The Current and Mexico City’s Reactor who played a major role in programming the music for the stage.

The cafe is open Wednesday through Saturday from 9:30 a.m. to 6:00 p.m. with performances from 12:00 p.m. to 6:00 p.m. The South by Bookstore will feature notable SXSW registrants selling and signing books as well as CDs and DVDs of favorite SXSW participants. During the day, the Austin Convention Center is the centerpiece for networking and business activities for anyone working in the music industry.

The ending celebration of the SXSW Music Festival is the Twenty-eighth Annual Austin Music Awards at the Austin Music Hall on Saturday, March 20 at 7:55 p.m. sharp. The evening includes a special performance by Geoff Muldaur & the Texas Sheiks with Jim Kweskin, Bruce Hughes, Cindy Cashdollar, Floyd Domino, and Suzy Thompson in honor of Stephen Bruton; the return of ’80s New Wave veterans The Explosives (Freddie Krc, Cam King, Waller Collie) with guests Peter Lewis of Moby Grape and Stu Cook of Creedence Clearwater Revival; Grammy-award nominated Sarah Jarosz; and a late night jam hosted by Black Joe Lewis & the Honeybears. Guest presenters include Chris Frantz and Tina Weymouth of Talking Heads, and the Mavericks’ Raul Malo.

Music collectors will find all kinds of sweet deals under one roof with The Collectors Exhibition featuring The Flatstock Poster Show, The Austin Record Convention and the Texas Guitar Show in the Austin Convention Center (ACC) Level 1. The Flatstock Concert Poster Exhibition and Collectors Show presented by SXSW and the American Poster Institute (API) takes place Thursday, March 18 from 1:00 p.m. – 6:00 p.m. and Friday and Saturday, March 19 – 20 from 10:00 a.m. – 6:00 p.m. Over 100 poster artists representing decades of styles, colors and techniques will be selling and displaying their posters.

Running concurrently is the Austin Record Convention and Texas Guitar Show on Friday and Saturday, March 19 and 20. The largest show of its kind and more than 30 years strong, the Austin Record Convention brings together dealers and buyers from around the world. With titles from as far back as the 1930’s, you’ll find countless 78s, 45s, LPs, CDs, cassettes, 8-tracks, posters and collectibles. Also garnering 30 years of respect and success, the Texas Guitar Show is a true buy-sell-trade event. Bring your musical instruments to sell, trade, or have appraised. Buyers will find everything from guitars, amps, banjos, mandolins, effects, memorabilia, sound gear, parts, drums, violins, books and accessories.

For more information, access our website at or email us at

Published in: on March 19, 2010 at 2:29 PM  Leave a Comment  
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