Byram Woman Wins 2010 Beale Street Music Festival “Getaway” Contest

All Expense Paid Trip To Bluff City For One of Nation’s Largest and Most Popular Outdoor Music Festivals

MEMPHIS, Tenn.—-A Byram, Mississippi woman will be traveling to the Bluff City this weekend to attend the 2010 Beale Street Music Festival after winning the grand prize in Cellular South’s recently completed online register to win sweepstakes contest designed to draw attention to the wireless carrier’s major sponsorship of the three-day outdoor music festival.

Cindy Wilks, a legal secretary for Southern Farm Bureau Life Insurance, won the grand prize package as part of a nearly month-long online register-to-win contest sponsored by Cellular South leading up to this weekend’s 2010 Beale Street Music Festival,which kicks off a month-long community celebration in Memphis.

The package, worth more than $3,500, includes a 2-night stay with valet parking at the Madison Hotel, a four-star rated luxury boutique hotel in downtown Memphis, dinner for two at Charlie Vergos’ The Rendezvous and Texas de Brazil, festival passes, official event t-shirts and posters and a Gibson guitar autographed by guitar legend Jeff Beck.

“I’m still in shock right now because I haven’t won anything this big in a long time,” Wilks said. “I’ve never been to the Beale Street Music Festival, but I’ve heard a lot of great things about the quality and variety of performers and music genres. I am definitely looking forward to a weekend of great music and wonderful entertainment.” Wilks said she plans to share the experience with her daughter who is attending graduate school in the Memphis area.

Wilk’s name was selected from among thousands of submissions and she credits her good fortune to one of her frequent visits to the Cellular South website, where the contest was publicized online. “I found the link to the contest online while sending a text message from the company website and took a couple of minutes fill out the online registration form,” she said.

Wilks said she most enjoys ‘70s and ‘80s style music and will spend most of her time catching weekend performances by Earth, Wind and Fire, Hall and Oats and Alison Krause and Union Station. “I really enjoy that era of music and appreciate the fact that the Beale Street Music Festival covers such a wide variety and so many different genres of musical expression,” she said.

The grand prize package won by Wilks was part of a month-long 2010 Beale Street Music Festival Ultimate “Getaway” contest and program by Cellular South that also featured a series of weekly prizes using social media outreach, including $50 Cellular South gift cards redeemable for merchandise and service, event t-shirts and posters and free tickets.

“We’re very pleased with the success of the promotion in raising brand awareness through all of the interest in music in our core markets,” said Jim Richmond, director of Corporate Communications for Cellular South, the nation’s largest privately owned wireless communications provider.

The 2010 Beale Street Music Festival is one of the largest three-day outdoor music festivals in the nation, annually drawing more than 150,000 visitors and generating more than $40 million in economic benefit for the city of Memphis. Cellular South is the official wireless provider for Memphis in May and a long-time stage sponsor at the music festival.


Cellular South is a privately-owned diversified mobile communications company passionately committed to helping customers get the most out of their wireless devices and services. The nation’s largest privately owned wireless carrier accomplishes this goal by providing the most reliable and advanced 3G nationwide voice and data network, offering industry-leading family and unlimited flat rate voice, text and mobile web plans and through its online and in-store Discover Centers, which give customers easy, simple and convenient tools, tips, advice and information to get the most out of their mobile phone. For more information, visit


Cellular South
Dave Miller, 601-974-7725


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