Hennessy Invites Fans to Party Like Rock Stars in Celebration of the 11th Annual Latin GRAMMY® Awards Nov. 11, 2010

One Week Left to Enter to Win A Trip to Las Vegas and Exclusive VIP Access to The Official Latin GRAMMY After Party and New After-After Party

NEW YORK–Hennessy, the number one selling cognac in the United States, is celebrating the success of today’s premier Latin musical artists with a national sweepstakes to win a trip to the 11th Annual Latin GRAMMY® Awards on November 11 in Las Vegas, which will be broadcast live on the Univision Network from 8 – 11 p.m. ET/PT (7 p.m. Central).

Fans can enter multiple ways including online at http://www.lasvegassweepstakes.hennessy.com or by texting the word HennyLG to 44144 before the deadline of October 22, 2010 at 11:59 p.m. CT. Five lucky grand prize winners will receive a three-day prize package to join Hennessy in Las Vegas to salute Latin music’s finest musical performers of the year. No purchase necessary.

A premier cultural event, Hennessy is proud to be returning for the third year as an official sponsor of the 11th Annual Latin GRAMMY Awards and of the Latin GRAMMY After Party. Guests, soaring with Latino pride after a magical night of recognizing top artists and break-through performances, will keep the celebration going all night long by hitting the dance floor of Mandalay Bay Events Center at the official Latin GRAMMY After Party and then the After-After Party at The Hotel’s Mix Lounge. Hennessy signature cocktails will be on hand to make toasts to Latin music’s ability to transcend language barriers and bring people together.

“Hennessy is honored to be a part of this prestigious event,” said Manny Gonzalez, director of Hispanic Marketing for Hennessy. “Music is integral to the Latino lifestyle, playing a significant role in shaping our culture and inspiring our daily lives. Hennessy is proud to be supporting the Latin GRAMMY Awards and serving its premium spirits in tribute to these top artists.”

To further commemorate the 11th Annual Latin GRAMMY Awards, Hennessy has unveiled a special edition golden gift box featuring the official Latin GRAMMY logo. The elegant packaging will be available for a limited time in Florida, New York, New Jersey, Connecticut, Rhode Island, Massachusetts and Duty Free (JFK Airport only). The suggested retail price per 750ml bottle is $44.99-49.99.

For more information on Hennessy Privilege in both English and Spanish, visit WWW.HENNESSY.COM.

About Hennessy

Hennessy is imported and distributed in the U.S. by Moet Hennessy USA and is a subsidiary of LVMH (Moet Hennessy-Louis Vuitton). Hennessy distills, ages and blends a full range of marques, including Hennessy V.S, Privilege V.S.O.P, Hennessy Black, X.O, Paradis and Richard Hennessy.

About The Latin Recording Academy®

The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit http://www.latingrammy.com. For breaking news and exclusive content, join the organization’s social networks as a Twitter follower at http://www.twitter.com/latingrammys, and a Facebook fan at http://www.facebook.com/latingrammys.


Jennifer Reza/Vickie Allande-Fite

MS&L Worldwide




SOURCE Hennessy


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